A REVOLUTIONARY MIXED REALITY CONCERT EVENT HELD AT
THE ICONIC LOUVRE MUSEUM AND HOSTED ON ROBLOX
EVENT MILESTONES
FIRST EVER
LIVE CONCERT HELD AT THE ICONIC LOUVRE MUSEUM IN PARIS, FRANCE
FIRST EVER
CONCERT TO BE LIVE STREAMED GLOBALLY ONTO ROBLOX
FIRST EVER
ACTIVATION OF THE LOUVRE MUSEUM ONTO ROBLOX
FIRST EVER
LIVE PERFORMANCE OF POST MALONE
ON ROBLOX
FIRST EVER
OWNABLE DIGITAL VERSIONS OF LOUVRE ARTWORK
HIGHLIGHTS
Live Post Malone Concert
Hosted at the iconic Louvre
Museum, Post Malone performed
live with along with Ayra Starr, DJ
Kungs and Rai Nao.
Global Access
Fans from around the world were
able to watch the concert live on
Roblox.
Artists Square
Alongside the museum was an
interactive art market for aspiring
artists. There, players could create, buy, and sell digital artwork
alongside the Roblox community.
The Louvre Museum Experience
An interactive exhibition allowed
players to engage with iconic works
of art from the Louvre Museum
including the Mona Lisa and the
Winged Victory of Samothrace.
Louvre Collectibles
Located in the main virtual
courtyard was a themed store
where players could collect and
earn Louvre inspired digital items.
Concert Collectibles
Located within the concert
experience was a themed store
where players could purchase
concert-inspired digital items and
gear for their avatars.
IMPACT
903m
903 million impressions
6m+
Over 6 million views ofthe concert and
supporting content
1.1m
1.1 million visitors to the Louvre Museum Experience
60 min
Digital concert items sold out in less than 1 hour
157m
157 million in-game rings earned